I had a brand innovation idea

I had an idea. Take the unhealthiest (and unhappiest) experience known to man (flying domestically in the US) and pair it with the healthiest thing you can do (a Blueprint juice cleanse). We got excited and mocked up a little user journey (featuring an impossibly attractive architect mom from Williamsburg) and took it to the cleanse people. We had a nice meeting but there are a gazillion logistical reasons why it will never happen. So here’s an exclusive peek courtesy of the Idea Magpie.