I had a brand innovation idea
I had an idea. Take the unhealthiest (and unhappiest) experience known to man (flying domestically in the US) and pair it with the healthiest thing you can do (a Blueprint juice cleanse). We… Read More
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Coke spends Super Bowl chasing its own tail
This is the unabridged version of a piece I wrote for PSFK… The creator of some of the most memorable Super Bowl advertising forgets about storytelling in pursuit of ‘participation’ The sobering truth… Read More
Agile Advertising
If realtime advertising is something that has been algorithm-driven and automated up until now, the Super Bowl showed the power of good old human brains and hands working quickly to create timely, resonant and… Read More
Christmas Cards for Researchers
It’s the same every Christmas: looking on enviously as producers and creatives get amazingly extravagant gifts. Sadly, the kind of people that send planners gifts tend to be less imaginative and less generous.… Read More
New ways of working
We in planning at CHI (I guess in common with everyone else) have spent a lot of time over the last few years thinking about the sorts creative we hope to produce and… Read More
The wonderfully messy reality of consumer decision-making
As the internet reinvents our purchase patterns, much has been written about the changing customer journey. Publishing their Customer Decision Journey model, McKinsey warns marketers that “consumers are moving outside the purchasing funnel—changing… Read More
Brands are people too. But too often they’re douches.
Earlier this year, Mitt Romney (to jeers from the assembled audience) asserted that corporations are people. Of course, in a literal sense he is right – corporations are populated by people who interact… Read More
Realizing the opportunities presented by a new world of retail
At a time when it’s easy to feel pessimistic about the prospects of retailers, a perspective on the wealth of new opportunities opening up for them from a think-piece I wrote for a client… You… Read More
No Mother’s Day
Wanted to share and exciting and important project we’re currently working on. We have partnered with Christy Turlington and her charity, Every Mother Counts to draw attention to the tragedy of maternal mortality… Read More
Belated thoughts on the Super Bowl part 2. $4Million, the price of unremarkability
The day after the Superbowl, I read a piece from Mashable which suggested that the fact that Apple didn’t advertise was a sign of weakness. Pointing to Samsung’s spot which mocked Apple disciples lining… Read More
